A PR, digital and creative content agency specialising in travel, wellbeing and lifestyle
Founded by Fiona Reece, a PR specialist who has over 25 years of experience working for international hotel brands as well as a number of London’s best-known communications agencies, Travel Tonic is a specialist communications company providing integrated media campaigns and creative content that help clients push the boundaries of traditional PR and stand out.
Helping brands reach their summit
We work with our clients to understand their businesses. We look at where they are, where they need to get to and advise on the best communications strategy.
Whether you are looking to develop a stand-out destination marketing campaign, launch a new travel experience, create a buzz around a new boutique hotel opening or kick-start the PR of an established brand, we combine our deep industry knowledge, imagination and experience to develop creative ways to harness traditional and digital communication platforms. We work as part of your team to get under the skin of what you do and the challenges you face, bringing a fresh pair of eyes and hopefully an injection of energy to every campaign.
HARNESSING THE dIGIWORLD
We are passionate about helping to increase our clients’ online presence by building valuable relationships with journalists, digital influencers and bloggers, together with like-minded brands, placing newsworthy and creative content to build the brand as well as forging valuable links to improve SEO.
crafting stories to engage our network of media contacts
We live and breathe our media contacts; they are at the heart of everything we do. We work with our network to develop stories, features, brand partnerships and ambassador collaborations that enhance messaging. We aim to get a brand talked about in all the right places by all the right people. Just flick through the national newspapers each weekend to see our stories.
PHOTOGRApHY WHICH REALLY DOES paint A thousand WORDS
Without beautiful and impactful photography, a new hotel or villa opening, or a creative campaign just won’t get the traction it deserves. We advise clients on photography, developing creative ideas for shoots which we know will hit the mark. We write detailed briefs for photographers and source locations and props as well as manage shoots and style rooms for lifestyle and brand shoots. We have even been known to pull in family and friends to stand in as models! We bring together a network of talented photographers and videographers.
content strategy that gets you noticed
We like to think we know a thing or two about newsworthy content! We write creative, concise copy which shows off our clients as the experts and becomes a story itself. This may take the form of a beautiful hand-drawn illustration with extended captions, a stunning piece of video footage, a guide written by an expert or clever harnessing of a third-party technology. Our content delivers a lasting impact which will make your competitors wish they had thought of the idea first!
WORD OF MOUTH WORTH SHARING
If you are all at sea with your social media and need a full campaign worked up, or are just looking for some guidance on what and where you should be posting, or need an injection of new ideas to keep you on track, we can help you.
DIGITAL INFLUENCER ENGAGEMENT
RELATIONSHIPS WHICH STAY THE DISTANCE
We cut to the chase with ‘outreach’ and don’t bore you with jargon. It’s all about engaging with the right people for the right brands, understanding everyone’s needs and forming relations which stay the distance. This relatively new sector is constantly evolving so innovation is key.
INTERACTIVE, IMMERSIVE AND ENGAGING EVENTS THAT CONNECT THE DOTS
Whether you’re looking to showcase a destination, launch a new hotel, or simply cement your media relationships, we can tailor the perfect event. We have a team of experts to create customised, interactive press showcases, memorable events and experiences. We’ve mixed up ‘cactus juice cosmos’ for African safari launches, staged a beautiful Rankin photography exhibition in one of London’s leading galleries and carefully crafted a ‘pop up’ French driving school in Berkshire; few things faze us.
FRESH AND ENGAGING CONTENT THAT TRANSLATES
With news generation at our heart, we have a content-led approach using the latest consumer research and trends with creative flair to share our clients’ stories, whether it is via owned or earned media. We have a team of talented and experienced writers from a journalism background to ensure we hit the mark with your messaging.
CRISIS & REPUTATION MANAGEMENT
REPUTATION MANAGEMENT THAT PROTECTS, DEFENDS AND ENHANCES
Fiona is an exceptionally experienced crisis management expert having had first-hand experience handling incidents ranging from natural disasters and major transportation problems to criminal attacks. She has handled crises for international hotel brands, national tourist boards, global hospitality companies, specialist tour operators and airlines, as well as online travel brands to handle crises.
We offer high-level consultancy to in-house teams to ensure they have a robust policy to defend and protect in both traditional and social media, as well as stepping in to manage an incident, or offering calm counsel to senior management during tricky times. We can assist in media training and preparing prompt clear statements and comments, too.