What We Do

We work in many different ways, from strategy development, to short launch projects and longer campaigns, as well as coaching businesses on how they can become great storytellers through our Create Your WOW programme.

Here are some examples that may be useful. 

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‘Dreams for sale’ project work

Well, maybe not just dreams but we love working on specific projects when you need an injection of new ideas to help you stand out. Or maybe you have a launch for a new hotel opening, or the relaunch of a tried and tested location and are looking to reach different audiences and media. We love working directly with clients as well as other consultancies who need support.

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Communication workshops

We create bespoke workshops for teams or individuals to help them be better prepared to develop and execute their own campaigns.

From brainstorming ideas for press launches, social media strategy, to passing on specific tips and advice on how to work effectively with digital content creators and introducing valued media contacts, we can create media workshops that will really make a lasting impact. We can develop a box of campaign ideas that you can dip into when you most need them.

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Create Your WOW

This is a unique programme developed by Travel Tonic that helps tourism and hospitality businesses identify how they can stand out by creating memorable stories, or incredible products and services that will make their audiences gasp – WOW! More details coming soon on how you can take part in the programme and feel empowered to fire up your own communications campaigns tapping into Fiona’s 25 years of experience in the industry.

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Get social

We offer social media support in many forms from offering one-off audits, deep dives into your platforms as well as writing strategies to support in-house teams.

We cast a new lens on how to communicate with your online audiences, recommending tips and tricks on how best to work with digital content creators and influencers, as well as how to craft brilliant social media content libraries, make engaging reels and much more. 

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Crisis communications 

From helping to develop a crisis communications strategy and action plan to get you in the best shape including media training, to hands on help and senior counsel when you most need it, we can tailor support for individuals and brands when things get really tough.

We’ve got a wealth of experience working with some of the UK’s biggest hospitality brands and tour operators for over 25 years.

Travel Tonic works in many different ways - supporting in house teams, founders and entrepreneurs as well other specialist consultancies, strategists, thinkers and agenda setters. We can also call on the support of our team of talented associates such as videographers, photographers and copywriters.

  • Fiona and her team understand that not every client or story suits every paper and she tailors her pitches to appeal to our readers. I trust her judgement and her word. She has integrity, is incredibly dedicated to her clients and journalistic contacts and is a lovely person to boot.

    Isabel Choat, Editor, The Guardian

  • Highly professional, completely creative and always utterly effective, Fiona and her colleagues have increased our return on investment year-on-year in media coverage.

    Huw Parsons, Marketing & Tourism Manager, Carmarthenshire County Council

  • Fiona has been instrumental in helping me create some of the best travel experiences of my life. Passionate, excited and organised, she creates the most wonderful trips.

    Amanda Lamb, TV Presenter

  • We have worked with Fiona over many years, both as media and on our own awards and projects as a client. Fiona always understands what our audience wants and never wastes ours (or her clients') time. She can see the bigger picture and is a mine of intelligent ideas.

    Lyn Hughes, Founding Editor, Wanderlust Magazine

  • I’ve been working with Fiona and her team for over ten years and I’ve never thought of going to anyone else. She delivers what she promises, we have had fabulous exposure and it’s all been done with great humour, professionalism, and style.

    Anselm Guise, owner of Elmore Court and Rewild Things

  • We’ve worked with Fiona and her team for many years and they continue to delight us with their extraordinary ability to generate exciting new ideas that deliver excellent editorial coverage and strong SEO links.

    Georgina Hancock, Marketing Director at Discover The World

  • Fiona is a highly creative, commercially minded, driven professional and has made a substantial positive contribution to our business, securing ongoing, highly valuable coverage. She has an in depth understanding of the travel industry as well as excellent press contacts at all levels.

    Kathryn Brierley, Founder & Director, The Healthy Holiday Company

Let’s work together