Whether you are looking to develop a destination awareness campaign, need to create a buzz around a new boutique hotel opening, or kick start the PR of an established brand, travel tonic will connect you to the right industry contacts and help develop creative ways to harness traditional and digital communications.
Promoting destinations around the world
We are experts in working with both national and regional tourist boards in the UK and abroad. Our track record includes running the PR campaigns for Australia, New Zealand, Los Angeles, Namibia, Sweden and closer to home, Ireland, Devon and Carmarthenshire. Whether you're looking to launch a new region or make a well-known area newsworthy, Travel Tonic works to articulate your key selling points and create campaigns to inspire visitors.
Promoting online travel
We have launched some of the most pioneering and disruptive online travel brands, including travel supermarket, Holiday Autos and most recently glampingly. We continue to be at the forefront of online travel, working for brands such as i-escape for over ten years. We understand the way the web and social media are changing the way trips and travel are purchased. From metasearch to camping and glamping, to peer review sites, getting our clients seen in the online environment is central to everything we do.
Showcasing the best of the wellness industry
Travel Tonic is passionate about wellbeing travel. We have launched specialist health retreats such as Soul & Surf and in:spa, as well as fitness challenges with Olympic gold medallists and spa hotels around the world. We have created media hype about everything from Arctic yoga and fat biking in the desert, to mindfulness for marathon runners. We love developing the next headline-grabbing campaigns in this fast-growing sector.
Sharing incredible adventures
We have been lucky enough to promote some utterly incredible travel experiences and expeditions around the world. From hiking in the Caribbean and cycling around New Zealand, to triathlon trips in Namibia, we have a thirst for promoting journeys designed for the adventure traveller.
The hotel specialists
Whether it’s a launch campaign for a new hotel opening, or the retained PR for a luxury chain, we specialise in helping accommodation launch and keep in the news. We promote some of the world’s most unique lodgings such as the Icehotel and the Treehotel in Swedish Lapland as well as a floating cabin in the depth of West Wales and a field of yurts in southern France.
Looking after luxury lifestyle brands
Small entrepreneurial start-ups such as luxury house rentals, as well as larger leisure and lifestyle brands across publishing, food, wine, horticulture, heritage and sports travel sectors are on our client list.
The Travel Tonic team work on global campaigns for a wide selection of clients. Take a look at some of our recent case studies to get a feel for what we do.
creative video content for social media
During the build up to the school summer holidays, boutique hotel specialist i-escape wanted to showcase its curated family friendly hotel collection at the same time as providing fun content that could be shared online. The team of junior reviewers were filmed as they tested out pools and beach locations across the world and a partnership with luxury children’s swimwear brand Beanie and Bear was struck to give the campaign more reach. The simple iPhone shot video clips were edited into a fun film and shared across social channels, newsletters and blogs just before the summer holidays kicked off.
creative content / hotel reviews
A well-established restaurant with rooms wanted to promote some new reasons for guests to check in. Understanding the media's appetite for writing about themed breaks and back to nature activities, as well as taking into account Tudor Farmhouse’s location, led to the idea of the Wild Swimming Trail. A content partnership was struck with wild swimming expert Daniel Start and a beautiful map commissioned. Digital influencers and travel journalists were invited to try out the experience over a short break. Coverage and reviews continue to appear in publications including Cotswold Life, Telegraph, The Mail on Sunday and The Times.
CASA LA SIESTA
new product launch
This stylish adults-only hotel from the founders of interiors brand Bert & May was looking to open up to families for the first time. The ultimate kids programme was designed to inspire the fussiest of parents to book their little ones a place at the Casa’s new exclusive kids club. The Times and Conde Nast Traveller reviewed the experience, as well as a number of key digital influencers, and the bookings rolled in. The Breakfast Club remains a firm favourite, with parents who are able to enjoy a lie in while the kids prepare breakfast, carving fruit and baking bread under the watchful eyes of the ever-patient hotel team.
creative content and digital influencer engagement
Innovative ways to promote the unique designs of this frozen hotel are required each year. Working with digital influencer Paperboyo, something a bit different was achieved in the online space using his highly creative paper cut out designs to transform images of the hotel and its environment into something extraordinary. The triangular exterior depicted the skirt of a wedding dress and the antlers of a reindeer into the hands of an old man. The results were impressive with over 50K likes over just four Instagram posts and half a million impressions on Instagram stories alone.
The idea of a 'Cawl Crawl' was born to create a standout campaign to highlight Carmarthenshire's delicious food and entice visitors out of season. The county’s best cafes, delis and restaurants were asked to divulge their own special recipe for this Welsh stew, focusing on a launch around St David’s Day. Engaging copy, beautiful food photography and a visitors’ map to illustrate the route visitors could take were produced. The campaign prompted numerous travel features in publications such as The Independent and Olive magazine, as well as an interview spot on Chris Evans' BBC Radio 2 Breakfast show on St David’s Day itself about this unique food trail.
destination awareness and flight launch
The task was to launch a direct charter flight from the UK into the heart of East Iceland for tour operator Discover the World and help raise awareness of this lesser-known part of the county. The main drawcards of the region were gathered together, preview press trips with a string of high-profile publications including The Guardian, Sunday Times, Wanderlust, The Times and National Geographic Traveller were all secured and the area was successfully pitched as the next ‘hot holiday destination’ to watch. High-profile influencers were recruited including Mallory on Travel and Challenge Sophie to generate immediate coverage and showcase the stunning landscapes and activities via video, blogs and photography on social media.